Draft. This is a starting template and has not yet been reviewed by a lawyer. Have it checked against GDPR/UK-GDPR, PIPEDA and applicable US state law before relying on it.
WhiteMouse ("we", "us") provides SEO, GEO and AI-visibility services. This policy explains what personal data we collect through this website and how we handle it.
What we collect
Details you give us through the snapshot / enquiry form: your name, work email, website, and any competitors or notes you add.
Basic, privacy-preserving analytics about page visits (aggregate counts, referrer, country). We use a cookieless analytics tool, so this does not track you across sites and sets no advertising cookies.
Why we use it, and our legal basis
To run the AI-visibility snapshot or service you asked for, and to reply to you. Legal basis: taking steps at your request / our legitimate interest in responding to enquiries.
To understand, in aggregate, how the site is used and improve it. Legal basis: legitimate interest.
We will only send you marketing if you asked us to; you can opt out at any time.
Cookies
We aim to run this site without non-essential cookies. Our analytics is cookieless. If that ever changes, we will ask for your consent first where the law requires it (for example in the EU/UK).
Sharing
We use a small number of trusted processors to run the site and email (for example our hosting/CDN provider and our email-sending provider). They process data on our instructions. We do not sell your data.
Keeping and deleting it
We keep enquiry details only as long as needed to help you and for our records, then delete them. You can ask us to access, correct or delete your data at any time.
Your rights
Depending on where you live, you may have rights to access, correct, delete, or object to our use of your data, and to complain to a regulator. To exercise any of these, email [email protected].